Let’s be real—running a small business is tough. Competition is everywhere, and standing out can feel impossible. You know your business is great, but how do you get potential customers to notice? That’s where Google Guaranteed and Google Screened come in. These programs aren’t just shiny badges; they can make a huge difference in getting more leads, building trust, and making your business the obvious choice.

Google Guaranteed is a breakthrough for home service businesses. If you're in industries like plumbing, HVAC, or landscaping, this program can put your business at the top of search results with a green badge that screams credibility. It tells potential customers, “Hey, Google trusts us, so you can too.”

When someone in Los Angeles searches for a service—like “best plumber near me”—Google Guaranteed businesses show up first. The service costs $50 per month plus the cost per lead. Leads cost anywhere between $6 -$30 but the average is $25. The minimum budget for Google Guaranteed is $500 per month per location, and the cost per lead varies based on your industry and market. Google recommends setting a weekly budget of at least 10 leads. 

Not only that, but Google backs your work with a money-back guarantee of up to $2,000. That’s right—if a customer isn’t satisfied, Google may reimburse them. That kind of security makes hiring your business an easy decision.

Your business gets massive visibility by appearing above regular ads and organic results. On mobile, these ads can take up 90% of the screen! Customers trust the green checkmark, making them more likely to choose you. Unlike traditional ads, you pay per lead, not per click. Plus, when someone asks Google Assistant for help, it suggests Google Guaranteed businesses first.

If you’re in law, finance, real estate, or wellness, Google Screened is for you. This badge tells potential clients you’ve passed Google’s background checks, proving your qualifications and trustworthiness.

Google verifies your licenses and credentials, and once approved, you get a Google Screened badge that appears in search results and Local Services Ads. This added credibility makes a big difference—especially when people are searching for professional help.

Your business stands out in search results with a verified badge, making customers more likely to choose you. Google’s screening process builds trust before they even call. The screening is free, and you only pay when someone contacts you through Local Services Ads. This status also strengthens your brand reputation.

Not every business can get these badges. Google Guaranteed is for home services like plumbing, electrical, HVAC, landscaping, junk removal, locksmiths, and more. Google Screened is for professional services, including:

• Lawyers (family law, criminal defense, etc.)

• Financial planners & tax specialists

• Real estate agents & brokers

• Child care & preschools

• Wellness providers

There’s no catch—but there are requirements. Your business must have the proper licenses and insurance, pass background checks (including owners and some employees), maintain good customer reviews (aim for at least 3 stars or higher), and stay compliant—Google re-checks businesses periodically.

1.  Apply through Google Local Services Ads. You can’t get the badge without using their ads.

2. Submit business documents. Google will check your licenses and insurance.

3. Pass a background check. This applies to you and, in some cases, employees.

4. Wait for approval. It can take a few weeks, so be patient.

5. Start getting leads! Once approved, your business will show up in top search results.

If you’re eligible—yes! These programs boost your visibility, build trust, and help you land more customers. With competition in Los Angeles as fierce as it is, why not take every advantage you can? Getting started takes a little effort, but once you’re in, the benefits can be huge. So, what are you waiting for? Go claim your badge and start getting more business today!